Today, the way we do business has change manifolds. With this big wave of change, Bright Brain Technologies introduces WebSense – an integrated approach to learn internet marketing and realize the potential of internet marketing and unveil the latest marketing trends, thereby increasing their business presence on web. Websense is offered as course as well as open workshops for students and professionals who wish to excel in the internet marketing space. The course covers five senses of internet marketing - The Digital Marketing sense, Social media sense, Search Engine sense, E commerce sense, Mobile marketing sense.Learn More  About 5 Senses

What would you achieve after the program?

The course is designed around a workshop model and a lot of weight age is given to hands on training through live projects. By the end of the program you would have:-

• Strategized, planned and budgeted an online campaign on a live project
• Created and launched Google Adwords and Other SEM campaigns
• Created Social Media campaigns on Facebook, Twitter and Linkedin.
• Completed Search Engine Optimization process on a live project.
• Completed an end to end process for an online marketing plan.

About 5 Senses

Digital Marketing Sense

• Impact of Digital Marketing on the business
• Understanding and appraising the online media schedules
• Creatively making the best use of ad formats available
• Using microsites as e-campaigning and brand positioning tool
• Ethical considerations of digital marketing

Social Media Sense

• Using social media to get information, product description, promotions ingrained in the networking world.
• Use of social media channel to promote and position business
• Social media marketing helps to drive huge traffic to company site
• Social media helps in building long term customer relationship.
• Blogging as a effective social media tool

Search Engine Sense

• Choosing right technology for your website
• Making choice of your targeted keyword and key phrases
• Optimization of main body content as per keywords/key phrases
• Choosing the right domain name
• Practices to increase visits to website

E-Commerce Sense

• Understanding the Indian consumer, his brand perception and buying patterns online.
• Risks and opportunities of doing business online
• One of the less expensive tools for building customer relationships online
• Strategies to sell your product online-Legal and ethical considerations involved in net buying.

Mobile Marketing Sense

• Mobile marketing for consumer and corporate applications.
• Buying mobile marketing services and consumer data
• Essentials of designing and managing mobile marketing campaign
• Essential mobile campaign matrices