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Course Introduction
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Internet Marketing Strategies and Platforms
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Definition, purpose and scope of digital marketing (planning, strategizing and budgeting)
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Digital Marketing Communication Tools Interactive online advertising
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Live Projects Brief
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Application to Live projects
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Search Engine Marketing
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Introduction to pay per click advertising
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Google Adwords
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Strategies and tactics to maximize search engine effectiveness
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Other pay per click campaigns
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Application to Live project
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Search Engine Optimization
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On Page and Off Page Optimization techniques
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Code level optimization
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Ethical considerations of SEO
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Website design and usability according to SEO standards
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Application to Live project
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Social Media Marketing
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Use of Facebook as marketing tool
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Facebook Ads
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Use of Linkedin for Business
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Linkedin Ads
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Application to Live project and Test One
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Social Media Marketing continued
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Twitter for promoting business
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Microsite Marketing
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Microsite as a e-campaigning essential
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Mobile marketing
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Email and viral marketing
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Application to Live project and Test Two
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Integrating Internet marketing with other marketing
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Creating the ideal online campaign plan
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Ethics of Internet Marketing
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Optimizing your digital marketing via tracking and measurement
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Feedback
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Send off ceremony and certification
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